we are passionate
We bring enthusiasm and energy to each and every client we work with. We channel our all-consuming quest for authenticity, vision and business alignment with the unique needs and goals of your business.
we are imaginative
We refuse to rely on in-the-box outdated solutions for strategic planning and process improvement. Our efforts are inspired by boundless ingenuity and unconventional thinking that increase profits and productivity.
we are insightful
Authentic brands and actionable emotional marketing are the product of profound introspection. A keen awareness of subtle (yet important) truths allows us to get to the heart of who you are.
we are collaborative
If there’s one thing we know, it’s that you can’t do it alone. In strategically growing your business, we place the utmost value on open communication, leadership development and process improvement.
iSuccess is a boutique business consulting firm with a strong foundation in strategic planning and project management. We specialize in business strategy, leadership development, branding and marketing. Our purpose is to help companies discover their authenticity and leverage it to create a competitive advantage that is irresistibly compelling. We’re experts in behavioral sciences, business strategy, process improvement, communications, and technology. Diversity is our strength. Figuring out who you are and what you stand for is at the heart of iSuccess. We settle for nothing less than exceptional strategic direction and flawless creative execution. iSuccess is a certified minority and woman-owned business enterprise.
Strategy is like a game of chess. To win you have to make the right move at the right time. In the digital age, people are swimming in an ocean of over stimulation. Your business won't stand out looking and acting like everyone else. iSuccess crafts positioning strategies that help you define your lane–even if you have to forge a new one that doesn't already exist. Our strategies are built on business data, and we help you define positioning and messaging so that you can identify exactly who needs to hear what you are saying. It's the foundation of modern content marketing and profitable business when information and engagement are at a premium. It takes a unified brand-narrative to maintain a unique space within the minds of your target audience.
Branding & Identity
The value that a strong brand identity can bring to your company translates into very real and measurable business benefits including: customer recognition, competitive edge in the market, customer loyalty, shared values, enhanced credibility, increased margins, expansion opportunities, and negotiating power. iSuccess combines both strategy and design to develop a visual identity that is both unique, engaging, and connects with your target audience.
Instead of the old outbound "salesy" marketing methods of buying ads, buying email lists, and hoping for leads (likely less than qualified leads), "authentic" inbound marketing focuses on creating quality content that pulls people towards your company through delivering relevant content, where and when they need it the most. iSuccess ensures that your content is aligned with your target audience’s interests which will naturally attract inbound traffic that you can then convert, close, delight, and measure over time. The objective of the Inbound Marketing Model is to turn strangers into promoters–essentially brand ambassadors. It’s the ultimate word of mouth.
iSuccess is driven by our passion and purpose for helping businesses grow strategically and profitably. Our mission is to help companies discover their authenticity, define their vision, and align operations with business strategy. We believe that when it comes to growing your business and brand nothing is more essential than authenticity. It’s where purpose, integrity, and passion meet. It sets the stage for honest and heartfelt storytelling. It allows for profound simplicity and clarity that are the hallmark of great strategy. Figuring out who you are and what you stand for is at the heart of iSuccess.
iSuccess is the perfect combination of left and right brain. Our team offers design excellence, thorough research, strategic thinking, proactive communication, and seamless project management. These are core iSuccess competencies. We are capable of systematically synthesizing input, data, and findings for relentless execution utilizing our 5-Phase Methodology to achieve project success.
ISUCCESS 5-PHASE METHODOLOGY
The goal is to to perform research and discovery to identify your brand and business essence–the spirit of your business–using proven data. We complete a SWOT Analysis, Competitive Analysis, Oranizational Effectiveness Assessment, Brand Audit, Communications & Marketing Matrix, Brand Strategy Opportunity Map, and develop Customer Persona Avatars.
We develop a strategic plan that outlines your 3-5 year business strategy, process improvement measures and leadership development opportunities. We define your brand identity by drafting its story. We focus on defining your brand pillars: mission, vision, values, purpose, positioning, voice, tone, look, and feel and developing your brand platform, a framework for communications.
It's all about the design. First we develop or revise your visual identity and marks. Next we create your Brand Guidelines & Tool Kit and construct your brand architecture–your brand hierarchy. From that, we conceptualize your communications campaign creative.
The purpose of branding and marketing is to provide you with the assets you need to engage your audience on their terms. iSuccess tests all creative concepts with internal and external stakeholders before launching to ensure a heart-head connection with your target audience.
It's time to activate brand champions and ambassadors. Once we have formally tested your campaigns, now it's time to map your customer journey to improve customer interactions at all touchpoints and to train your team. After launch we evaluate results against success metrics and incorporate necessary changes.
We don’t believe in big titles and stuffy executives instead, our senior team is your day to day team—intimately involved in the big picture thinking and the detailed execution. We operate at the intersection of art and commerce, we solve complex problems through strategy, creative thinking and smart design. Our goal is to help you uncover the ideas and emotions that drive your business—the reason you get up every morning and go to work. This passion fuels better thinking, better solutions and better design.
We work with organizations across a diverse spectrum of industries, from start-ups to powerhouse brands to niche businesses and non-profits. Past and presents clients include Delta Air Lines, Georgia Power, Children's Healthcare of Atlanta, City of Atlanta, Siemens, DeKalb County Board of Health, and thriving small businesses globally.
iSuccess believes in completing projects on-time and within budget. We utilize PMI’s project management methodology following these five phases: Initiation, Planning, Execution, Controlling, and Closure. All projects are managed via our online project management software to track workflow, tasks, responsible parties, scheduling, and deliverables.
Aligning operations with business strategy is paramount to creating opportunities for growth. Our methodology is collaborative, holistic, and highly rigorous with multiple data sources. It is streamlined so decisions are made with certainty and efficiency. Our approach enables us to think strategically and creatively.
Small but big is our business model that works for us and our clients. Our team is nimble and executes projects with precision. We have a network of businss and sales strategists, trainers, coaches, art directors, social media strategists and producers. Our team has managed budgets from $6,000 to $600 million. Our core team is hands on with each project.
T. Renee Smith
Gwen Witherspoon, MBA
Patricia Beaman, MBA
We are proud of the clients we have worked with and care a lot about their success. Some of our clients are project based–only engaging us as their needs dictate. Others have been with us for years. Our goal is to provide all clients with big ideas, smart positioning, and strategic plans that yield big returns.
Quotable experts are media gold. They’re the rare persons who have both something valuable to say and an interesting way of expressing themselves. If you need a fresh voice for your TV, radio, Internet show, magazine article or want a guest post written for your blog or publication CONTACT us today.
In strategic partnership with PPICW, Inc., iSuccess Consulting, Inc. has partnered with Delta Air Lines to develop and launch Supplier Development Academy (SDA). SDA is a performance-centered 18-month development program committed to building diverse corporate-ready suppliers with the scale and capabilities to compete for contracts with Delta and other Corporate Partners. Delta’s commitment to growing small businesses can be seen by its 1By21 initiative which is to achieve $1 Billion in diverse spend by the year 2021. Delta is focused on strategic business partnerships that reflect the diversity of customers who fly their planes. “I am so honored to be a part of this ground-breaking program assisting small businesses in creating the right infrastructure to scale. As a small business owner of more than 25 years I personally understand the hurdles of finding access to capital and the right decision makers that can change the trajectory of your business, stated Smith." To learn more click here.
T. Reneé Smith, President & CEO of iSuccess Consulting, Inc. was recently named to the National Small Business Association (NSBA) Leadership Council. NSBA is the nation’s oldest small-business advocacy organization, and operates on a staunchly nonpartisan basis. Smith, a recognized leader in the small-business community, joins the NSBA Leadership Council alongside other small-business advocates from across the country as they work to promote the interests of small businesses to policymakers in Washington, D.C. “Joining NSBA’s Leadership Council will enable me to take our collective small-business message to the people that need to hear it most: Congress, said Smith.”“I am proud to have T. Reneé Smith as part of our Leadership Council,” stated NSBA President and CEO Todd McCracken. “She came to us highly recommended and I look forward to our coordinated efforts for years to come.”For more on the NSBA Leadership Council, please click here.
Ensuring that operations are aligned with your business strategy is essential to your business growth. We would love to schedule a consultation to determine how we can help bridge the gap from where you are to where you want to be. To download a copy of our Capabilities Statement click HERE.
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