The goal is to to perform research and discovery to identify your brand and business essence–the spirit of your business–using proven data. We complete a SWOT Analysis, Competitive Analysis, Oranizational Effectiveness Assessment, Brand Audit, Communications & Marketing Matrix, Brand Strategy Opportunity Map, and develop Customer Persona Avatars.
We develop a strategic plan that outlines your 3-5 year business strategy, process improvement measures and leadership development opportunities. We define your brand identity by drafting its story. We focus on defining your brand pillars: mission, vision, values, purpose, positioning, voice, tone, look, and feel and developing your brand platform, a framework for communications.
It's all about the design. First we develop or revise your visual identity and marks. Next we create your Brand Guidelines & Tool Kit and construct your brand architecture–your brand hierarchy. From that, we conceptualize your communications campaign creative.
The purpose of branding and marketing is to provide you with the assets you need to engage your audience on their terms. iSuccess tests all creative concepts with internal and external stakeholders before launching to ensure a heart-head connection with your target audience.
It's time to activate brand champions and ambassadors. Once we have formally tested your campaigns, now it's time to map your customer journey to improve customer interactions at all touchpoints and to train your team. After launch we evaluate results against success metrics and incorporate necessary changes.